A new appointment
A more senior role demands a digital presence equal to the responsibility it carries.
For Leaders
An individual, intensive 2 to 4 week journey, designed to give your digital identity the same precision with which you lead a role. By application. Under NDA. Eight leaders per year.
Leadership is also exercised outside the company — in what you publish, in how you appear, in what the market reads about you before meeting you. That is why digital identity is a strategic asset: it shapes reputation, perception and authority. That is why it is designed 1:1, never in group sessions.
There are moments when digital presence stops being a detail.
A more senior role demands a digital presence equal to the responsibility it carries.
When media coverage grows, the narrative must already be built. Not built in a hurry.
The leader’s profile becomes part of the organisation’s reputation. Everything communicates, even silence.
The gap between the role you hold and the perception you project online becomes visible. And costly.
Recognised expertise, concrete results, clear strategic vision. The substance is there.
A presence that reflects the level of the role. Real differentiation in the market. A system, instead of fragments scattered across platforms and moments.
It is not a question of capability.
It is a question of design.
Authority is not declared. It is designed — one detail at a time.— Federica Patta, Creative & Identity Director
Eight sessions in the standard format, extendable to sixteen in deeper engagements. Always 1:1 with the Creative & Identity Director.
The programme unfolds across three sequential phases — Strategy, Expression, System — each composed of 1:1 sessions with the Creative & Identity Director. Eight sessions in the standard format, sixteen in extended engagements.
Who you are and how you want to be perceived
Define who you are in the market, why you are relevant, and how you want to be read by the people who matter.
Align every visual and communicative element to the actual weight of the role you hold. Nothing more, nothing less.
How you communicate and what you publish
Mastery, naturalness, authority. In interviews, in keynotes, in a thirty-second piece of content.
An editorial plan that reflects the leader’s vision and builds recognition over time. Not a calendar of posts, a narrative structure.
How you structure and sustain over time
Optimisation of LinkedIn and relevant platforms to communicate authority and attract the right opportunities — not the ones that happen.
A personalised operational manual to maintain coherence and continuity over time. Including, and especially, in autonomy.
A defined, differentiating identity, ready to be communicated with coherence on every channel.
Photo and video built to communicate authority and authenticity. Editorial materials, not photo-shoot stock.
A structured editorial plan you can manage independently or with our team’s support.
Every relevant platform aligned to your positioning and professional objectives. Coherent. Measurable. Ready.
The closing document of the programme: your guide to digital authority, confidential and personalised. Contains positioning, narrative, visual guidelines, editorial plan and publishing protocols. A complete structure, ready to use today and to evolve alongside the role.
EIP stands apart for intensity, exclusivity and depth of involvement. It is not a premium version of the Studio. It is a separate programme.
Digital identity is not a finish line: it is a living system. After EIP, you can activate an annual programme that keeps it aligned to the role, year after year.
A check-in every 30 days to align new initiatives, content and positioning priorities.
Structured review of positioning, perception and digital presence performance.
Yearly photo and video production, update of authority guidelines.
Direct coordination with the specialist team for urgent requests or special projects.
EIP is a programme by application: it is activated only when the path truly aligns with the leader’s profile and moment. Leave your email to receive the For Leaders brochure and an invitation to a thirty-minute private conversation with the Creative & Identity Director.
Prefer to write directly? info@brandliftprojects.com